Ghostbusters: Afterlife

As is typical, the weekend following the Thanksgiving stretch is a downer, and even duly so over Omicron headlines, coupled with a Disney animated movie that isn’t as mass-appealing as its predecessors, read Encanto which is looking at a $13M estimated second weekend, -52%. That second weekend estimate is lower than the pre-pandemic second weekend takes
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SUNDAY AM UPDATE: Without Paramount’s Top Gun: Maverick in the marketplace, the Thanksgiving box office was much lighter than previous holidays, grossing an estimated $141.3M over 5-days, off 46% from 2019’s pre-pandemic holiday over the same period of time. Two family movies, Disney’s animated Encanto, which banked 52% of its $40.3M 5-day gross from Latino and Hispanic
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Disney will continue to embrace the theatrical window over the Thanksgiving stretch with the Jared Bush/Byron Howard/Charise Castro Smith-directed Colombia-set animated musical Encanto which is looking to hook families with a $35M-$40M five-day domestic start and another $35M+ overseas as the movie debuts day-and-date in all offshore territories except China, Australia, New Zealand, Philippines and Vietnam.
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Refresh for latest…: There was a lot of holdover play this session overseas with one new Hollywood addition in Sony’s Ghostbusters: Afterlife which came in essentially on par with pre-weekend offshore projections at $16M in 31 international box office markets. However, with domestic’s overperformance, the Jason Reitman-directed sequel trapped a better-than-expected $60M global opening. In
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Sony’s Ghostbusters: Afterlife is off to a promising start at the pre-Thanksgiving box office with $4.5M, ahead of Sony’s 2016 all-femme reboot which posted a Friday of $3.5M. While Sony was projecting $27M-$28M, and the industry higher $30M-$35M, Thursday night’s ticket sales (which started at 4PM at 3,450 locations) puts the Jason Reitman-directed feature in a position
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In the wake of Sony’s attempt to reboot Ghostbusters in 2016 with a female leading cast, the studio hasn’t given up on the IP and finally is releasing an all-new Jason Reitman-directed sequel, Ghostbusters: Afterlife, which it has protected for a theatrical release throughout the pandemic. Exhibition bosses went nuts at CinemaCon for the movie, which has
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It’s not Venom: Let There Be Carnage going on Nov. 19, rather Sony’s Ghostbusters: Afterlife which received high praise from exhibition out of CinemaCon. Word was that the Marvel sequel would move from Oct. 15 after Paramount flew Top Gun: Maverick from its Nov. 19 date, however, it’s the Jason Reitman-directed, Ivan Reitman produced sequel to the Columbia Pictures comedy franchise.
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Update, April 1: Sony is going a week later with the Tom Holland PlayStation videogame adaptation of Uncharted on Feb. 18, 2022 instead of Feb. 11. The pic will have access to Imax and PLF screens at that time. Uncharted goes up against Paramount’s Rumble and Universal/Endeavor Content’s Ambulance on Feb. 18, leaving behind Universal’s Jennifer Lopez-Owen
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